Our rating (of our Facebook page) on likealyzer.com has gone up from 45 to 59! This is a fantastic improvement and reflects the impact of making some changes to our marketing. We now make sure we post regularly on Facebook, Twitter and LinkedIn and this is helping to raise our profile. This is directly related to the efforts made by our intern, Milena, who has been conducting market research the past three months. One of the things she helped identify was the fact that not many people knew who were were and that we needed to focus more on promoting ourselves online. This we have been doing and its starting to pay off! We will building on this in the coming months and monitoring the impact but a hearty ‘thank you’ to both Milena and Andreea who both had good ideas and were very enthusiastic about promoting Go4 to a wider audience. A ‘thank you” too to Janine, one of our traders who puts a lot of time and energy into promoting the Go4 Market Cafe, as well as Go4 in general.
Farewell to Andreea and Milena!
Sadly three months has finally come to an end and so we bid farewell to two lovely interns, Andreea and Milena. To Andreea we say “Mult noroc și “and to Milena we say “Успех и Farewell” – Good Luck and Farewell!
Andreea has spent her time with us working on a monitoring and evaluation system we can use to measure the social impact of our work with people we support. Milena has been conducting market research and recommendations for our marketing strategy. We will be publishing some of the results in the coming months.
We have really enjoyed having them with us and would like to thank not only them for all their hard work but also Essex University and Colchester Borough Council whose match funding made it all possible.
Here is what they had to say when they first came to us 3 months ago:
Andreea
Milena
Marketing Survey Results Coming Soon!
Milena, our Marketing Intern, has been busy, with help from various individuals, in carrying out some market research of both existing customers and members of the general public. We will soon be publishing some of the results but already we have been able to draw some interesting and important conclusions from the preliminary analysis. The end result will be that we will have a better understanding of our profile and the kinds of people who are our customers. This will help us to both improve our service and also increase our customer base, very important if we are to become a fully sustainable business. Without that we will be limited in the impact we can make in helpign unemployed peopele get back into work and/or training.


